A Political Advertising Agency Built Around Audio
Most political advertising firms are built around television and mail, with audio treated as the thing you do with whatever is left in the budget. We work the other way round. Amazing Audio Ads is a political advertising agency whose whole craft is sound, and audio happens to be the channel where a district race can still afford real frequency.
That focus shows up in what a campaign actually gets. Casting from a roster of more than five hundred voices instead of whoever is free. Music and sound design built for the spot rather than pulled off a library shelf. Mastering to broadcast loudness standards so files are never rejected by a station on the morning the flight starts. And a script written to the exact runtime instead of trimmed in the session.
Since 2015 we have produced more than a thousand spots for clients across the country, and the political side of that work now runs from city council races through statewide committees. The list of what we produce and who we produce it for is on the political ads hub.
What makes us different: we are not a general political shop that also does radio. Audio is the entire practice, which is why the spots sound like it.
Creative And Placement Under One Roof
Campaigns usually have to hire a production house and a media buyer separately, then spend the first week of the flight getting them to talk to each other. We do both. Creative is produced in house, and placement runs through our media partner on a platform built on the SiriusXM and AdsWizz advertising network.
That means one team writes the spot, casts it, masters it, builds the targeting, watches delivery and reports on it. You explain the district once. It also solves a problem the self serve audio platforms create for political advertisers, because most of them will not produce political creative at all and leave campaigns to source it elsewhere before anything can run.
Script writing and polish
Copy written to the exact runtime, or existing copy cut to fit without losing the argument.
Casting and voice direction
Over five hundred voices, cast to sound like the district rather than a national brand campaign.
Music and sound design
Licensed beds and custom design, built for the spot instead of dropped on top of it.
Broadcast mastering
Loudness compliant files in every format the stations and platforms ask for.
Voter targeted placement
Streaming, podcasts and local AM and FM with targeting down to the congressional district, party affiliation and primary likelihood.
Reporting
Impressions, reach, completion rate, clicks and unique listeners by day, geography and publisher, exportable or piped in by API.
What Political Advertising Companies Charge For, And What We Do Not
The pricing question comes up on the first call, so here is the plain version. Production is quoted per spot, not as a monthly retainer, with package rates for campaigns producing multiple versions or across multiple races. Nothing is billed as a percentage of your media budget, which is how a lot of political advertising agencies make the real money.
On the media side, political inventory is bought at fixed rates rather than the dynamic and bid based pricing used for commercial advertisers, so the cost of reaching a thousand listeners is known before the campaign starts. There is no large market minimum to clear, which is exactly why down ballot races can work in this channel at all.
| Item | Traditional political agency | Amazing Audio Ads |
|---|---|---|
| Core channel | Television and direct mail, audio as an afterthought | Audio as the entire practice |
| Production billing | Retainer, often with a media commission on top | Quoted per spot, package rates at volume |
| Minimum budget | Frequently priced for statewide and federal races | Works down to city council and school board |
| Turnaround | Days to weeks depending on the production calendar | 24 hours standard, same day rush available |
| Targeting granularity | Market or DMA level | Zip code, congressional district, party and voter segment |
| Confidentiality | Varies | NDA by default, white label delivery as standard |
Current package details for production are on the pricing page, and there is a full breakdown of media costs in our guide to what political radio ads cost.
Who We Work With
The work splits into four groups, and each one has its own page because each one has a genuinely different problem to solve.
Candidates & Campaign Committees
Name ID, issue, contrast and GOTV spots for federal, state and municipal candidates.
See the page ›PACs, Super PACs & Party Committees
Independent expenditure and coordinated messaging produced at volume across many races.
See the page ›Advocacy Groups & Ballot Measures
Issue advocacy advertising for 501(c)(4)s, ballot committees and year round campaigns.
See the page ›Campaign Managers & Consultants
White label political audio production for consulting firms and campaign management companies.
See the page ›Questions About Working With A Political Ad Agency
What does a political advertising agency actually do?
At minimum it develops the message and produces the creative. Full service political advertising firms also plan and place the media, handle targeting and report on delivery. We do all of that for audio: script, casting, production, mastering, placement through our media partner, and reporting.
Do you work with small campaigns?
Yes, and a large share of the work is down ballot. Streaming inventory has no large market minimum, and production is quoted per spot, so a school board or city council race is a normal job rather than an exception.
Do you take a commission on media?
No. Production is quoted per spot and media is bought at fixed political rates. You are not paying a percentage of your own airtime budget for the privilege of spending it.
Can you work alongside our existing agency?
Constantly. Many campaigns have a general consultant handling television and mail and bring us in for the audio, either as a named vendor or white labelled behind the lead firm. Both arrangements are routine.
How quickly can you start?
Send the race, the district and the deadline and you will have a quote back the same day. Once a script is approved, standard delivery is 24 hours, and political spots then clear platform ad review before they run.
Talk to a political audio agency that only does audio
Send us the race, the district and the deadline. You will get a quote and a plan, not a pitch deck.
GET A QUOTEStart with the political ads overview, see how zip code targeting works, or read the guide to political campaign ads.
Amazing Audio Ads provides audio production services, and media placement through our media partner. We do not provide campaign finance legal advice, compliance guidance or legal counsel on campaign finance law. Clients are responsible for ensuring ad content and disclaimers comply with applicable federal, state and local election laws.