Spotify has 600 million+ monthly listeners globally, with around 250 million on the ad-supported free tier. The self-serve advertising platform, Spotify Ad Studio, allows small businesses to run campaigns for as little as ( total.
The Spotify Audience
Spotify’s advertising platform is only available for the ad-supported (free) tier listeners — premium subscribers can’t be targeted with ads. Spotify’s own advertising research shows that 81% of listeners have taken action after hearing an audio ad on the platform.
Spotify Ad Studio
Spotify Ad Studio is designed for small and medium businesses. Lifetime minimum spend: (. Average daily budget: –/day. Campaign types: audio streaming ads, video ads, podcast ads, and homepage takeover.
Ad Formats
Audio streaming ads are the primary format: 15 or 30-second spots that play during a Spotify session between tracks. Video ads appear when browsing in the Spotify mobile app. Spotify Podcast Ads run on Spotify-owned podcast content with genre-based targeting.
Targeting Options
Spotify’s ad targeting covers age (18–65+ brackets), gender, location (city-level and DMA), music genre preference, and device type. Income data and interest/keyword targeting are not available on self-serve. Headliner notes that Spotify’s audio ad completion rate is high because ads play between tracks when the listener is actively engaged.
Budget
CPM on audio ads: approximately – depending on targeting. Spotify’s advertising case studies show that web traffic campaigns generate 103% higher page view rates than brand awareness campaigns.
Measuring Results
Spotify’s ad platform provides impressions, clicks, click-through rate, and cost per click. For attribution: use unique landing page URLs, vanity phone numbers, and promo codes. After 2–3 weeks of data, optimize based on what’s driving conversions.
Need a Spotify-ready audio ad?
Amazing Audio Ads produces broadcast-quality audio spots ready for Spotify Ad Studio. Tell us about your campaign or see our production packages.