RADIO AND STREAMING AUDIO ADS FOR POLITICAL CAMPAIGNS

WHY AUDIO REACHES VOTERS

Every voter is somewhere when they make a decision about who to support. In the car. At home making dinner. At the gym. At work. Audio follows them everywhere — and according to Nielsen, 92% of U.S. adults listen to local radio weekly. That's not a niche medium. That's a near-perfect replicate of your entire voting population.

For campaigns, radio and streaming audio have two advantages that TV and digital can't match: reach across every demographic slice (age, income, geography, party ID) and the ability to control the narrative in real time as events unfold.

A 30-second spot on local radio reaches your district's likely voters at a fraction of the CPM of cable or broadcast — and produces measurable lifts in candidate name recognition when run consistently over a campaign window.

COVERAGE FOR EVERY CAMPAIGN TYPE

Audio works for every type of political communication — from a city council race with a $10,000 budget to a statewide ballot initiative with a $2 million media buy.

Candidates for office — from state legislature to U.S. Senate. Radio builds name ID quickly. PACs and political committees — independent expenditure ads, party committee fundraising spots. Ballot initiatives — from marijuana legalization to school bond measures. State legislative races — hyperlocal targeting at the district level works perfectly for radio.

Radio is trusted. Per Beasley Media Group, 80% of U.S. adults say local radio is one of the most trusted media — more trusted than most social platforms, and far more trusted than political advertising in general. For campaigns, trust is everything.

Streaming audio platforms like Spotify, Pandora, and podcasts let you target by geography, interests, and listening behavior — giving digital-first campaigns the targeting precision they need with the reach of traditional radio.

QUICK TURNAROUND FOR TIGHT CAMPAIGNS

Campaign cycles are short. A polling blip, a debate moment, a scandal — you have days, not weeks, to get on air. We deliver broadcast-ready spots in 24 hours. Script, voice, production, mastering — done.

Local radio stations require spots in specific formats (WAV, MP3, with station-specific technical specs). We deliver station-ready files that go directly into rotation without back-and-forth fixes. That's the advantage of working with a production team that knows broadcast specs cold.

81% of U.S. adults listen to local radio weekly (per Nielsen) — and many of them are making voting decisions in the final two weeks before an election. Don't let your ad schedule start late because production took too long.

We also produce rapid-response :15 spots for urgent moments — a fired staff member, a surprise endorsement, a debate watch party. Same day turnaround available.

NDA-FRIENDLY PRODUCTION

Some campaigns want to keep their ad creative private — especially opposition research or media strategy. We operate under NDA by default for all campaign clients. Nobody knows who made your ad. Not the radio station, not the other campaigns, not anyone else.

All files, scripts, and voice recordings are destroyed after final delivery if you request it. We'll provide a simple non-disclosure agreement before we begin any work.

This is production services only. We don't coordinate with stations on your behalf, we don't buy media time, and we don't share your campaign strategy with anyone. White-label is standard.

STREAMING FOR DIGITAL-FIRST TARGETING

Streaming audio — Spotify, Pandora, podcasts — reaches the voters who don't listen to terrestrial radio. Gen Z, Millennials, cord-cutters. For campaigns targeting younger demographics, streaming platforms offer targeting precision that radio alone can't match.

93% of streaming listeners stay tuned through audio ads according to Nielsen. Compare that to a YouTube pre-roll, where skip rates often exceed 70%. Your message actually gets heard.

Pandora and Spotify let you target by zip code, age range, gender, and interest categories — giving you the audience delivery you'd expect from programmatic display, but in an audio format where completion rates are near-total.

We produce one broadcast-ready spot that runs on both streaming and terrestrial radio simultaneously — so you're not paying double production costs to reach both audiences. Same script, same voice, same production — broader reach.

AFFORDABLE VS. TV

A $50,000 TV buy buys less every cycle. A $5,000 radio schedule can run for 8-10 weeks in a midsize market. For candidates and committees working with limited budgets, radio stretches media spend further than any television schedule.

Production from $199 gets you a broadcast-ready 15-second spot. A 30-second is $249; 60-second is $399. That's not a retainer — it's a unit price for a finished, station-ready file. Package pricing available for multi-spot campaigns running over a full cycle.

Packages include script writing, one or two voice talents, music licensing, sound design, and broadcast mastering. All included in the quoted price. No surprises.

WHAT WE PRODUCE FOR POLITICAL

FREQUENTLY ASKED

PRODUCTION FROM $199

Every package is broadcast-ready and ships within 24 hours.