Running the right spot at the wrong time wastes budget. Radio "dayparts" divide the day into blocks with very different audiences and price tags. Here is how to choose.
The main dayparts
Morning drive and afternoon drive command the largest audiences and highest rates; midday is efficient for reaching at-work and at-home listeners; evenings and weekends serve specific lifestyles. See how this plays into casino advertising timing.
Match daypart to audience
Commuters in drive time, shoppers midday, entertainment-seekers on weekends. A car dealership may favor weekends before a sale, while a lunch spot favors late morning.
Frequency over reach
It is usually better to dominate one daypart than to spread thinly. Repetition builds recall — a principle backed by audience measurement research.
Timing on streaming
Streaming audio adds listening peaks during workouts and commutes and lets you schedule by hour. Read streaming vs terrestrial for the full picture, then build a schedule with us.
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